Pakistan Motorcycle Stories – Tourism, Cleanliness, Trees, Roads and post COVID-19 recovery!

August 3, 2020

Deosai Plain, October 9, 2019

Distances and destinations define tourism. Tourism brings in revenue—both local and foreign. Local economies around destinations and along the distance thereto, grow. The same can also deteriorate if tourism is not entrenched within an overall “circularity”. The economic system which ensures use of resources such that waste is eliminated is nowadays called “circular”—this is in stark contrast to the “take, make, and dispose” model of the existing linear economic systems. Pakistan, so far, seems to still be on that linear model in tourism; the world, as always, having moved on.

Riding through Pakistan it is evident that in yearning for tourism we are sacrificing the very sustainability and attraction of the destinations and the paths to them. At the core of this is the waste generated and scattered by tourist. It hurts to see this degradation and even more to see that the native dwellers themselves are insensitive to this degradation. It is not uncommon to walk to serene woods only to find trashed bottle of various kinds of drinks and wrappers and containers of food. Cleanliness being next to godliness has gone by the wayside like most godly things in Pakistan.

Climbing to Deosai from Sadpara, October 9, 2019

In the longer term much can be done to eradicate this first tier waste—we must work with all FMCG retailers operating in tourism areas to revise their packaging strategy. In the shorter term, the governments (national, provincial, and local) can use workfare programs to clean up these areas. Local jobs will be generated along with awareness. If the government can pay people to plant trees, they sure as hell can pay them to keep their environment clean. Such program if done properly can be subsidized to some extent by the waste collected and disposed “circularly”.

Roads to tourist destinations in Pakistan need to be rethought. A road cutting through a landscape or a forest essentially divides an otherwise contiguous eco-system. This we all know now. Roads to and through fragile ecosystems—at the very core of tourism—can be slightly more ‘natural’ and less permanent. Lower standard and ‘natural’ roads—like gravel roads—tend to be easier to build and maintain with more involvement of human labor than of machines. More jobs and more awareness! Again, workfare programs can deliver and maintain roads to far flung tourist destinations and most of us riders enjoy tearing down dirt roads anyways.

There is no harm in people making an effort to get to where they want to go—this is what adventure and tourism is all about. It is not shiny roads that bring tourists but clean and secure natural ecosystems protected by their owners! Nature is balance and maintaining that balance is good tourism. Ride on, Pakistan!

Lower Kachura, Skardu, October 8, 2019

Published by #empowerpakistanbyazd

Amer Zafar Durrani is the President of Reenergia and Paidartwanai. He is an acknowledged development expert and entrepreneur with thirty five years of global experience spanning more than twenty four countries—of which almost 18 years were spent with the World Bank Group. His present work keeps him engaged in Pakistan, China, Somalia, South Sudan, Kenya, Philippines, Afghanistan, Kazakhstan and Tajikistan amongst others. He is now based in Pakistan and developing Reenergia as first of its’ kind ‘do-tank’—innovating and delivering solutions for improving lives while making a profit. In parallel, he has set up Paidartwanai Private Limited, an energy supply and consulting company with a mission to develop sustainable provision and consumption of energy through increasingly distributed and renewable energy systems. Amer is also a Senior Fellow at Pakistan Institute of Development Economists. He is also the Industry Co-Chair on the Energy Corporate Advisory Council in National University of Sciences and Technology, and a partner to NJHR, Geopolicity and RIZ Consulting. He continues supporting, through Reenergia, Pakistan Poverty Alleviation Fund (PPAF), International Trade Center (ITC), the Asian Development Bank (ADB), the World Bank Group, and the United Nations Office for Project Services, amongst many global organizations. In his personal capacity, he has been lecturing at the National Defense College and University (Islamabad), National School of Public Policy and University of Birmingham. He frequently appears as invited special guest in Media (TV and Radio) on issues relating to public policy and is a regularly speaker on various other international and local forums. Amer speaks Urdu, English, Punjabi, and can has working knowledge of Arabic, Russian and Dari-Persian. He is a graduate of the University of Texas, Austin, USA and has trained at the National Defense University, Pakistan and Lahore University of Management Sciences. He can be reached at and

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